Sponsoring Program: R3 Boating & Angling

Social Media Ambassadors Overview
The Texas Parks and Wildlife Department (TPWD) has a broad social media presence with over 1 million followers across our main Facebook and Instagram accounts. We hope to amplify fresh voices on recreation and conservation by working with others on social media who believe in our mission.

How we can work together
We collaborate with our Ambassadors on social media posts from concept to final post. We''ll start by discussing communication goals and content ideas. Ambassadors will produce content that can be posted to both their own accounts and TPWD accounts, if approved, with credit to the Ambassador. Content may be linked to from the TPWD website. TPWD will have the right to use collaboration content for any TPWD purpose, in any medium, in perpetuity.

Qualifications for Consideration

• You have an active social media account and regularly engage with your followers.

• Your account is not affiliated with a TPWD commercial license.


• Your account does not have sexual or profane content.

Content Guidelines
Any content that''s posted to a TPWD account must align with TPWD''s Social Media Usage Policy and meet the following criteria:

• The content must promote the mission of TPWD.

• The content must be original, produced by the Ambassador, and not infringe on any copyright.

• The content must be factually accurate.

• The content must not contain political views and/or lobby for legislation.

• The content must not promote a for-profit entity''s products or services.

• The content must not contain any discriminatory, racist, offensive, obscene, inflammatory, unlawful, or otherwise objectionable statements, language, or content.

Selection Criteria
TPWD will review all applications and select Ambassadors based on the following criteria:

• The Ambassador account meets the above-referenced qualifications for consideration; and

• The Ambassador''s existing social media content scores high on a rubric judging factors related to:

Collaboration Process

• Fill out the Social Media Ambassador application.

• TPWD will review your application. If selected, you will be directed to sign up in our Volunteer System. Certain projects may involve a background check and/or driving record check.

• TPWD will contact you to discuss opportunities to collaborate.